Ila is a lifestyle brand born from a passion for design and a vision to seamlessly blend South Asian culture with Queer identity.

We celebrate through fashion, home goods, and artful living, embracing elegance, authenticity, and a deep appreciation for the intersection of tradition and modernity, heritage and self-expression.

Why Ila?

Ila is inspired by the ancient Hindu myth of Ila, a divine being who fluidly transitions between male and female forms. Ila embodies the harmonious union of masculine and feminine energies, symbolizing transformation, fluidity, and the beauty of embracing one’s true self.